Social Media is great fun but I'm just not getting the orders, how else can I promote?
You have a beautiful website, you're on twitter and facebook, you've added your stumbleupon and addme links - seems to be working ok, there's lots of talk about what everyone's having for lunch and 'can you just answer this quick question...', you've met some kindred spirits but as a business tool, conversion rates are not as good as you expected for all that effort.
The answer is there waiting to be used, you have it and with a small amount of effort you can make it work. The answer is...your email lists. When we talk about email lists, we are referring to those whose names you have gathered, who are interested parties and who have opted-in to being sent email correspondence. Buying in email lists is another matter and one we will discuss at a later date.
If you have built up email lists, you already have a group of potential clients who have said those magic words "Yes, I am interested in your product/service", this targeted group is probably wondering why they haven't heard from you.
I haven't built up a list, how do I do it?
Add a 'Subscribe to our Newsletter' or 'Add me to your mailing list' button to your website in a prominent place near the top of the page, this is important stuff!
When you send out email marketing, ask people to forward the email to their friends and colleagues and add a 'Sign-up to this newsletter' button into the email that goes right through to the sign-up page on your website - double whammy, they sign-up and visit your site...
Do you show at trade shows? Ask people to give you their card if they would like to be added to your mailing list.
So now you have a list what do you do with it?
Organise the content of your email, write it in a friendly approachable way, solve a problem with each email you send, link through to the solution. Ask your subscribers what they need help with, you are the expert.
Pink Digital has a competitively priced, simple-to-use email marketing system, contact us to see how we can help you maximise returns using your email lists.
"I have been using Pink Digital's NewsWorx sevice for several years and find it invaluble for communicating with our customers. It's easy to use but very comprehensive and excellent value, the service from Pink Digital is excellent. What more could you ask?"
Stephen Bogod - Bogod & Company Ltd