Martins Dried Flowers
Martins Dried Flowers are a family business based in Shropshire, West Midlands. Martins offer a wide range of native and exotic dried flowers, petals, home-decor products and a wide array of exotic items such as tribal bamboo sticks, palm cord sticks and okra.
The Requirement
Martins Dried Flowers came to Pink Digital Ltd (then Naughty Mutt Ltd) with a simple brief, ‘to build the online arm of their already successful dried flower business’. The design needed to reflect the distinct range of products offered. The e-commerce solution needed to have a simple administration facility with the ability to add and edit products, set delivery charges according to weight, calculate VAT and to take payments via the SecPay payment gateway
The Project
Pink Digital worked with Martins Dried Flowers to develop an online store which captures the Martins Dried Flowers brand and also keeps the user interface simple and intuitive. The online solution reflects the company’s culture and product range. We developed an e-commerce solution which was easy for Martins to manage in-house and included the features which were important to the client. Using the system, Martins Dried Flowers can add, delete and edit their products; add product images with automatic resizing and thumbnail creation and easily manage pricing, VAT and delivery costs. Items can be searched by category or keyword and sales reports can be generated all using a single browser-based interface.
The site has been featured on Market Kitchen (UKTV Food) and is regularly used as a buying source by major retail chains.
Testimonial
‘Pink Digital originally designed and built our website three years ago and from then on they have maintained a fabulous ongoing working relationship with us, as and when we have needed their help and support. They have recently re-designed the site for us as the online side of the business is going from strength-to-strength. Their ability to talk to me on a nontechnical level then go away and produce fantastic results never ceases to amaze me.’
Karen Martin