Once your website is built, you’ll need visitors. By engaging Pink Digital to manage your organic search engine optimisation campaign and pay-per-click advertising; you’ll be in safe hands.

With everyone wanting to be number one in search engine ranking, how do you get there? A lot of hype is written and spoken about Search Engine Marketing , some of it is quite right – much is merely scaremongering to lever more cash than is required! At Pink Digital, our team can devise a strategy to deliver targeted traffic to your site and manage results effectively.

Using proven search engine marketing techniques and our expertise in e-commerce web development we can build long-term traffic growth for your website through organic searches. From keyword research to on page optimisation and inbound links we can put together the foundations for your long term search engine success.

This is where Pink Digital’s search engine optimisation package can help. The optimisation strategy will include the following:

• Briefing stage – find out more about your business and review the keywords/phrases you wish to target.
• Report on existing pages – establish where your website is listed within the search engines at present and how they can be improved
• Expert keyword analysis – review your suggested list of keywords/phrases against the actual phrases that people search for within the search engines and the competition. Produce a final list of keywords/phrases that will be beneficial to your business.
• On-page optimisation – updating the content within your website to target the chosen keywords/phrases
• Off-page optimisation – link building campaigns using your keywords and promoted to relevant websites and directories
• Deep site optimisation – review of the code used behind your website to establish an easy journey for the search engine spiders through your website.

You can expect to see results within 2-3 months of your website being optimised and have free traffic that continues as long as the listings are maintained.

Our search engine marketing specialists will also trained advise on pay-per-click listings (Google Adwords) and how best to run your campaigns. We can offer a fully managed service or provide the training and support needed for you to manage your own accounts.

Pay per click advertising is recommended for new site / product launches to get an immediate presence in search results and you only pay for qualified traffic to your website with complete control over costs.