No Bull, Just Brilliance.
Expert Shopify & Magento eCommerce solutions by Nigel Boulton.
Quiet Confidence. Loud Results
I’m Nigel Boulton. I design and build Shopify websites for businesses that want things done properly. No hype, no shortcuts — just clear thinking, solid execution, and online stores built to perform.
If you’re new to Shopify, I’ll help you start on the right footing. That means choosing the right setup, structuring your store sensibly, and building something that’s easy to manage and ready to grow. If you already have a Shopify store but it’s not delivering the results you expected, I’ll help you understand what’s getting in the way and improve what matters.
I focus on the fundamentals: fast-loading pages, clear navigation, strong product presentation, and a buying journey that feels straightforward and trustworthy. The aim is simple — make it easier for customers to buy from you, and easier for you to run your business.
I also work with Adobe Commerce (Magento), which gives me a broader perspective on eCommerce platforms and helps ensure Shopify is the right choice for your needs.
Thinking about Shopify, or unhappy with the store you’ve got?
Let’s have a conversation and work out the right next step.
Certified Ecommece Specialist
Certified Shopify Designer and Developer
Completing Shopify Academy exams certifies my knowledge of the Shopify platform, enabling me to guide clients in building and growing successful online stores, showcasing my commitment to delivering the best solutions tailored to their needs when they choose Shopify.
Magento Certified Designer and Developer
Completing the Magento exams validates my e-commerce skills and expertise, enabling me to provide valuable insights, tailored strategies, and reliable support to clients as they develop and expand their online stores. It showcases my commitment to delivering high-quality solutions designed to meet their needs when building their business with Magento and Adobe Commerce.
Over the years, I’ve worked on hundreds of web design projects, creating and developing innovative eCommerce websites for start ups, SMEs and international brands.
I've had the privilege of working with a diverse range of businesses— below I have selected a few from the hundreds of businesses that I have worked with, some you may have heard of, and some you might not—each with their own unique challenges and needs
AkzoNobel (Wunderman Thompson / VML)
BBC TopGear
Blade Rubber Craft
Booths Supermarkets
BP plc
BT plc
Down To Earth Cards
FinalBend Productions
House Name Plate Company
Martins Dried Flowers
Morning Papers
Pal.Film
SilentNight Group / Coop
Staffordshire University
Stone Group
Summerlands Tackle
The Craft Barn
The Furniture Market
Vip Group
How I Support your web agency or project
Custom Shopify Design & Development
I craft bespoke Shopify themes tailored to your branding and functionality requirements. From visually stunning storefronts to seamless user experiences, I ensure each project meets the highest standards.
I specialise in Shopify and Magento services designed to empower businesses to confidently tackle even the most complex eCommerce projects. Here’s how I can help:
Magento Development & Optimisation
Magento’s flexibility makes it ideal for larger, more complex eCommerce sites. I specialise in custom Magento module development, performance optimisation, and integrations to ensure your business get the most from your store.
eCommerce Store Migration
Moving an online store to Shopify or Magento can be challenging. I provide smooth, hassle-free migrations that protect your clients’ data, SEO rankings, and customer experience throughout the process.
Performance & SEO Enhancements
I optimise Shopify and Magento stores for speed, scalability, and search engine visibility. From improving technical SEO to ensuring mobile responsiveness, I help your stores stand out from the competition.
Third-Party Integrations
Whether it’s payment gateways, shipping providers, or ERP systems, I handle complex third-party integrations to extend the functionality of Shopify and Magento stores.
Client Training & Support
I deliver hands-on training sessions to empower you to confidently manage their Shopify or Magento stores. I also offer ongoing post-launch support to ensure long-term success.
Flexible Expertise. Real Results
Why Work with Me?
As a freelance consultant, I provide businesses with the flexibility to access specialised Shopify and Magento expertise without the overheads of hiring full-time staff. I integrate seamlessly with your workflow, deliver exceptional results, and keep your projects on schedule—helping you expand your eCommerce capabilities while staying on budget.
Let’s Work Together
If your business is looking for a reliable partner to handle Shopify and Magento projects, I’d be delighted to help. From bespoke development to seamless store migrations, I’m here to make your eCommerce projects a resounding success.
Get in touch today, and let’s take your eCommerce efforts to the next level!
Innovation Over Insights
Every project I work on is bespoke. That means no templates, no shortcuts—and until recently, very few public case studies.
I’m now sharing selected projects where it’s helpful to show how the work was approached, what was built, and what changed as a result. These aren’t sales decks or glossy PDFs—just clear, honest examples of work done properly.
If you want agency theatre, there are plenty of options.
If you want something built around your business and your goals, let’s talk.
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Gilliangladrag
A stagnant Shopify store rebuilt with UX, performance and large-scale content optimisation to reset the foundations and restore early organic growth.
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Ruff Retreat
A stalled WooCommerce build replaced with a UX-led Shopify store that launched properly and delivered early organic traction.
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Happy Paws Haven
A clean, scalable Shopify store built to launch a new pet brand with dropshipping and SEO foundations in place.
