Pink Digital, founded in 1997, is a professional full-service agency with a worldwide clientele. Our approach to creating websites is to combine our professional skills with a genuine pride in what we do.

With a complete range of development and design services, Pink Digital is dedicated to helping businesses get the best from the Internet. To date, we have built over one-hundred websites from single-page starter sites through to high-volume e-commerce sites with a turnover in excess of £500k pa.

We will use our specialist knowledge to help you to understand how the internet can work for your business, to introduce you to elements of the internet you may not have considered and guide you through the process in a simple, easy-to-understand way.

Contact us now by email or telephone for an informal chat to see how we can help you tap into the enormous potential of the internet.

At Pink Digital we have a team of creative, talented designers and technologists.  Every client is exceptional and we aim to provide affordable web solutions which reflect the identity of your organisation as well as adding functionality to your website. 

Whether you require a static website or a dynamic e-commerce solution, we have the expertise if the remit demands.

• Web design & development
• E-commerce solutions
• Content management systems
• Search engine optimisation
• Web hosting
• Email marketing
• Website maintenance
• Copywriting
• Interactive branding
• Technical development

Please contact us to discuss your requirements in more detail.

From our base in Shrewsbury, the Pink Digital team has been providing a complete one-stop service designing dynamic websites across a variety of different business sectors for over 9 years. By designing, developing and deploying all our own solutions we bring together the best technologies available for your project, without the need for third-party software or additional licensing costs for your business. Your web site can help to:

Create new customers Build customer loyalty Develop, strengthen and complement your brand Market and promote your business 24/7 in the most cost effective manner Provide new services and features not previously available Generate new revenue opportunities Save money by streamlining or enhancing existing business services We are passionate about creating interactive online and offline applications that inspire, inform and effectively communicate your message to your audience.

Our team has a combined experience of over 20 years in this field and we have a very high understanding of most current and emerging technologies.

Choosing the right shopping cart for your web site can be a daunting task. There are many off-the-shelf carts on the market, but most have their limitations. In our experience, a good shopping cart must possess the following essential features:

• Complete and seamless integration into your web site design.
• Easy-to-use content management system which will allow you to add products yourself without the need to pay your web designer each time you need to update the catalogue.
• Integration to all the major payment gateways such as EPDQ, Protx, WorldPay, Secpay, Secure Trading, NoChex and PayPal.
• Web based order administration.
• Top end features such as customer accounts, newsletter database, internal search engine, customer reviews, advanced pricing structures, complex shipping and tax calculations.
• Search engine friendly product pages, ensuring all the pages in your site are fully optimised and indexed by all the leading search engines.

The main features of the software are:

• Unlimited product database – store as many products and variants as you desire.
• Content management system Add new products, edit existing products easily using simple online forms
• Standard and Advanced pricing features Offer bulk purchase discounts, set special offers, offer different shipping and tax rates.
• Simple to use checkout system Featuring a shopping basket, multiple payment methods (credit card, cheque etc) and instant confirmation after purchase.
• Payment Gateway Integration This system can be hooked up to secure servers such as those provided by EPDQ, Protx, WorldPay, Secpay, Secure Trading, NoChex and PayPal, to allow your customers to enter their credit card numbers in a secure environment.
• Stock control You can enter the stock level you have available for each product and have the system warn you when a particular product stock level is running low.
• Full order administration Customers are automatically emailed after purchase to confirm their order. The system can also automatically email them when their product is dispatched. You can print all invoices from within the system. Courier tracking also available.
• Newsletter/mailing list Have your visitors subscribe to your mailing list using a simple text box on each page of your site. All newsletters can be sent from within the administration centre of your e-commerce software.
• Customer database A detailed record of all customers who have made purchase on your site
• Site search engine Allows your visitors to search the database to find the product they want
• Reports Graphs to show you the most popular products and pages on the site, as well as all search engine referrals and key phrases.
• Search engine friendly pages All pages generated by the software can be fully indexed by all search engines.
• Digital Product support Sell software, eBooks, music and pictures with instant and automated dispatch after purchase.
• Multi-currency Support Sell in as many currencies as you wish. The customer can choose what currency they see all the prices in.
• Advanced Membership Features Allow different levels of customer accounts (e.g. standard, platinum, wholesale etc), restrict access to certain sections to specific member groups, give different pricing and tax structures to different groups, plus many other features.
• Extra Order Paperwork Create unlimited extra order paperwork templates to produce a wide range of paperwork. Create templates for labels, dispatch notes, dispatch summaries etc.

We can seamlessly integrate our e-commerce software into any web site design - in most cases no changes to your existing site design will be necessary.  We also have experience of integrating the software with your backoffice systems or with a warehouse system.

If you would like to receive an estimate of the costs involved in integrating this software into your site or to arrange a demonstration, please contact us.

Content Management System

The Pink Digital Content Management System, PinkSite, is a powerful, secure, full-featured content management solution that enables you to create and manage corporate web sites.

It is based upon an open-source modular content management framework which enables businesses to take control of the content on their web sites through the use of intuitive web based tools.

Why Content Management?
Good web sites continually evolve, providing fresh and current information to their audience. Content Management enables multiple contributors (from across the globe) to publish both large and small changes to your web site through a web system whilst editors control the content from these users.

The PinkSite Offering
PinkSite has been developed by Pink Digital to offer flexible, scalable and cost effective content management solutions tailored to the end user. By deploying a core module using industry-standard PHP and mySQL, we can implement any number of custom branded applications and administration systems to meet your needs.

Designed for your Business
PinkSite is flexible enough to meet the most demanding design criteria; allowing your business to show creativity with its web presence. A combination of management tools to provide you the scalability and dynamic performance to meet the ever changing needs of your business.

Open Source technology
PinkSite is upon open sourced technology and is the product of ten years experience in developing database driven web solutions.

Below are some feature highlights included in a standard installation:

General Features

 Low Cost: Low capital cost of deployment, together with options to provide technical support and upgrades.

Licensing: No per-seat licensing requirement,  no limit to number of administrators, editors, or users.

No desktop utility: All management can be performed through a standard web browser, anywhere in the world.

Standard web pages and articles: users can edit and publish standard HTML pages using a web browser

Simple workflow tools for content publication: for example, can require that new pages pass through a review before going live.

Friendly URLs: to enable customizable URLs that are both user and search engine friendly.

WYSIWYG Editing: enabled Microsoft Word™ style content editing

Role based permission system: Administrators don't have to tediously setup permissions for each user. Instead, they assign permissions to roles and then group like users into a role group.

Version control: The version control system tracks the details of content updates including who changed it, what was changed, the date and time of changes made to your content and more. Version control features provide an option to keep a comment log and enables you to roll-back content to an earlier version if required.

Templating – the in-built theme system separates content from presentation allowing you to control the look and feel of your site quickly without the need to rebuild the site.

Search Engine: All content is fully indexed and searchable at all times

DDA Compliance: the system is Section 508 and WCAG Priority 1, 2, 3 compliant.

Strict coding standards have been used to keep the data, logic and presentation separate from each other. This means that the mark-up of all of systems output is completely controlled by the application's presentation layer, known as the 'theme'.

Administration and analysis

Analysis, Tracking and Statistics: the system can print browser-based reports with information about referrals, content popularity and how visitors navigate your site.

Logging and Reporting: All important activities and system events are captured in an event log to be reviewed by an administrator at a later time.

Web based administration:  The system can be administered entirely using a web browser, making it possible to access it from around the world and requires no additional software to be installed on your computer.
 

Community features

Discussion forums: Full discussion forum features are built into the system to create lively, dynamic community sites

Comments: each content item can present an area where users can append comments

Polls: users can post their opinion on a selected topic, and the system will aggregate the responses

Performance and scalability

Caching:  The caching mechanism eliminates database queries increasing performance and reducing the server's load and increasing speed for users

Technical Services

Our developers at Pink Digital have extensive experience of a wide range of modern software development platforms. We are happy to fit into any project, providing an additional resource as technical consultants and developers.

Operating Systems - Windows 95/98/ME/NT/2000/XP, Linux, DOS

Databases - Oracle, SQLServer, Access, MySQL

Languages - PHP, ASP, Java, Perl, Shell scripting, SOAP

Internet Client - HTML, DHTML, XML, CSS, Javascript, AJAX

Internet Server - Apache, IIS, qmail, sendmail, BIND, SSL, SSH

Plus we are experience in many other specialist tools and packages - contact us now to discuss your project.

Revitalise your web site

If you feel that your site isn't generating enough quality traffic, enough business enquiries or you simply haven’t had the return on your online investment then you need to revitalise and wake up your website with Pink Digital, Shropshire's leading web design company.

Whether you have a small brochure website, ecommerce or content managed website, we can help get your business into good positions within the various search engines and turn your visitors into buyers. We can advise on the essential things that your home page must have to be as accessible and search engine friendly as possible.

A small selection from our portfolio of over 100 web sites

Partners

Naughty Mutt Ltd

Email Marketing by NewsWorx

E-Commerce Payment Service Providers

	Protx provides secure online credit card and debit card payment solutions for thousands of online and mail order businesses across the UK.
	NoChex are a leading independent UK based online payment company, specialising in providing smaller online businesses with simple, accessible, easy to use, website payment services