Hi, I’m Nigel Boulton — Magento Certified Developer, Hyvä Partner, and UK-based Magento Freelancer with over 28 years’ experience in eCommerce.
Magento is a powerful ecommerce platform — but to get the best from it, you need someone with real technical expertise and a deep understanding of how it works in practice. Few magento experts have been working with the platform as long as I have — since 2008 — helping businesses across the UK build fast, flexible, and scalable magento websites that deliver real results.
I'm a Magento Certified Developer, Hyvä Partner, and have been working in eCommerce for over 28 years. Whether you're launching a new Magento store, replatforming from another of today's leading commerce platforms, or need expert help with performance or functionality — I can help.
Custom Magento Development
I specialise in building bespoke Magento 2 solutions that are tailored to your exact business requirements — not just repurposed themes or bloated builds.
From the ground up, I write clean, modular code that keeps your site fast, secure, and easy to maintain. Whether you need a custom product configurator, bespoke checkout flow, or unique backend functionality, I can build it the right way — without relying on clunky plugins.
Magento Store Builds & Migrations
Need a new Magento online store or migrating from another platform like Magento 1, Shopify, or WooCommerce?
I manage the entire Magento 2 migration process from discovery and scoping to development, testing, and launch. I ensure a seamless migration of products, customers, and order data — with no disruption to your business. I'll also help you plan your infrastructure, choose the right Magento version (and whether Adobe Commerce is right for you), pick the best theme (like Hyvä for performance), and launch with confidence.
Performance & Speed Optimisation
Magento has a reputation for being heavy — but that doesn't have to be the case. I'll help make your site lightning-fast by optimising everything from theme rendering and caching to database queries and server setup.
Whether you're struggling with slow load times, Core Web Vitals, or site instability during peak traffic, I can get things running smoothly and efficiently — improving your conversion rate optimisation in the process.
Integrations & Extension Development
Need Magento to work with your existing tools?
I integrate Magento with ERPs, CRMs, PIMs, marketing platforms, payment gateways, courier services, and more. If an off-the-shelf extension doesn't exist — or doesn't work well — I can build one for you as part of my wider development services including custom module development, API integrations, and third-party connector builds. All code is written to Magento standards, version-controlled, and future-proofed for upgrades.
Ongoing Support and Maintenance
Magento needs regular care to stay secure, stable, and performing at its best. I provide proactive maintenance that covers everything from applying security patches and Magento version upgrades to fixing bugs, adding new features, and supporting seasonal changes. Whether you need a monthly support retainer or ad hoc help, I'll keep your site safe, up-to-date, and running smoothly — with minimal disruption and clear communication.
SEO, UX & Hyvä Theming
Great performance isn't just about speed — it's also about discoverability and usability.
I help improve Magento's technical SEO, optimise for Core Web Vitals, implement structured data, and create intuitive, user friendly journeys that help customers find and buy faster. I'm also a Hyvä Partner, building ultra-fast Magento front ends using Hyvä Themes — modern, clean, and easy to maintain.
Expert Magento Development for UK eCommerce Businesses
As a UK-based freelance Magento developer, I specialise in building, customising, and supporting Adobe Commerce and Magento 2 online stores for ambitious online retailers. With over 15 years of Magento experience and 28 years in eCommerce, I focus on delivering clean, secure, and high-performing Magento solutions that help your business grow.
Whether you need a new Magento store, a smooth Magento 2 migration, performance improvements, conversion rate optimisation, or ongoing support, I provide reliable, direct development services — no account managers or rotating development team, just expert help from someone who knows Magento inside and out.
Get in touch today on 07815 743 072 or by email at office@pinkdigital.co.uk to see how I can help you get more from your Magento store.
Frequently asked questions
What services do you offer as a Magento freelancer?
I provide full-service Magento development including theme customisation, Magento 2 upgrades,
Hyvä theme builds, advanced performance enhancements, SEO improvements, and custom module development.
Are you a certified Magento developer?
Yes, I’m a Magento Certified Developer with over 28 years of experience in eCommerce, including extensive Magento 1 and Magento 2 work.
Do you work with the Hyvä theme?
Absolutely. I’m an official Hyvä Partner and specialise in fast, lightweight Magento 2 builds using Hyvä for improved performance and SEO.
Can you help improve the speed of my Magento store?
Yes. Speed and performance optimisation is one of my core services. I use a combination of front-end tuning, server configuration, caching, and Hyvä to reduce load times and improve user experience.
Do you offer Magento 1 to Magento 2 migration?
Yes, I offer complete Magento 1 to Magento 2 migrations, including data transfer, theme rebuilds, custom functionality, and testing to ensure a smooth transition.
Where are you based and do you work with clients outside the UK?
I’m based in the West Midlands, UK, and work with clients across the UK and internationally. Remote collaboration is seamless through calls, email, and project tracking tools.
. Do you offer Magento support or maintenance?
Yes. I provide ongoing support, maintenance, and security patching for Magento 2 sites, tailored to your business needs.
How do I get started?
You can contact me directly via email or phone, or use the contact page on this website to request a callback or quote.
What’s the difference between hiring you and working with a Magento agency?
Working with me means you get direct access to an experienced, certified Magento developer—not a project manager or junior team. I offer a more personal, agile, and cost-effective service with faster turnaround times and clear communication. Unlike agencies that may assign rotating teams or outsource work, I handle everything myself, ensuring consistency, technical depth, and accountability across your entire project.