No Bull,
Just Brilliance.
Built Properly.
Built to Perform.
I design and build Shopify and Magento stores that are fast, clear, and built around how your customers actually buy — with no shortcuts and no unnecessary complexity.
UK-Based eCommerce Specialist
Direct access. No layers. No hand-offs.
Bespoke, Not Template Builds
Built for you. Never off the shelf.
28+ Years eCommerce Experience
Experience first. No guesswork.
Clear Thinking. Solid Execution.
Clear advice. Clean builds. Better results.
Quiet Confidence. Loud Results
I’m Nigel Boulton. I design and build Shopify websites for businesses that want things done properly. No hype, no shortcuts — just clear thinking, solid execution, and online stores built to perform.
If you’re new to Shopify, I’ll help you start on the right footing. That means choosing the right setup, structuring your store sensibly, and building something that’s easy to manage and ready to grow. If you already have a Shopify store but it’s not delivering the results you expected, I’ll help you understand what’s getting in the way and improve what matters.
I focus on the fundamentals: fast-loading pages, clear navigation, strong product presentation, and a buying journey that feels straightforward and trustworthy. The aim is simple — make it easier for customers to buy from you, and easier for you to run your business.
I also have worked with Adobe Commerce (Magento),for over 15 years which gives me a broader perspective on eCommerce platforms and helps ensure you are guided to the right choice for your needs.
Thinking about Shopify, or unhappy with the store you’ve got?
Let’s have a conversation and work out the right next step.
Certified eCommerce Specialist
I’m a certified Shopify and Magento developer with formal platform accreditation to support more than two decades of hands-on eCommerce experience. These certifications aren’t just badges — they reflect a deep, practical understanding of how both platforms work in real commercial environments.
My Shopify certifications cover Liquid theme development, solution planning, and core platform fundamentals. That means when I recommend an approach, structure a build, or optimise performance, it’s based on proven platform knowledge rather than guesswork or generic best practice.
I’m also Magento certified, validating my ability to design, build, and support more complex eCommerce implementations. Whether you’re launching something new or improving an existing store, you’re working with someone who understands both the technical detail and the commercial realities behind successful online retail.
I also hold certifications from Semrush, covering on-page SEO, technical SEO, and AI-driven search strategies. These certifications demonstrate a strong understanding of how modern search engines work, from technical site structure through to content optimisation and emerging AI search trends.
This means I can not only build and optimise eCommerce platforms, but also ensure they’re positioned to perform in search — driving qualified traffic, improving visibility, and supporting long-term growth.
- AkzoNobel (VML)
- BetterGuts
- BBC TopGear
- Blade Rubber Craft
- Booths Supermarkets
- BP plc
- BT plc
- Down To Earth Cards
- FinalBend Productions
- Gilliangladrag
- HappyPaws Haven
- House Name Plate Company
- Martins Dried Flowers
- Morning Papers
- Natural History Museum
- Pal.Film
- Ruff Retreat
- SilentNight Group / Coop
- Staffordshire University
- Stone Group
- Summerlands Tackle
- The Craft Barn
- The Furniture Market
- Vip Group
Trusted by Businesses
Big and Small
Over the years, I’ve worked on hundreds of web design and eCommerce projects for start-ups, SMEs, and international brands. Every business brings its own commercial pressures, technical challenges, and growth ambitions — and that’s exactly what has shaped the practical, no-nonsense approach I bring to every build.
To the left is a small selection of companies I’ve supported along the way. Some you may recognise, others you may not, but each project has been delivered with the same focus on clarity, performance, and long-term reliability.
Whether working with household names or growing independent businesses, the goal has always been the same: build eCommerce platforms that work properly and continue to deliver as businesses evolve.
How I Can Help
I specialise in Shopify and Magento services designed to empower businesses to confidently tackle even the most complex eCommerce projects. Here’s how I can help:
I craft bespoke Shopify themes tailored to your branding and functionality requirements. From visually stunning storefronts to seamless user experiences, I ensure each project meets the highest standards.
Magento Development & Optimisation
Magento’s flexibility makes it ideal for larger, more complex eCommerce sites. I specialise in custom Magento module development, performance optimisation, and integrations to ensure your business get the most from your store.
eCommerce Store Migration
Moving an online store to Shopify or Magento can be challenging. I provide smooth, hassle-free migrations that protect your clients’ data, SEO rankings, and customer experience throughout the process.
Performance & SEO Enhancements
I optimise Shopify and Magento stores for speed, scalability, and search engine visibility. From improving technical SEO to ensuring mobile responsiveness, I help your stores stand out from the competition.
Third-Party Integrations
Whether it’s payment gateways, shipping providers, or ERP systems, I handle complex third-party integrations to extend the functionality of Shopify and Magento stores.
Client Training & Support
I deliver hands-on training sessions to empower you to confidently manage their Shopify or Magento stores. I also offer ongoing post-launch support to ensure long-term success.
Flexible Expertise. Real Results
Why Work with Me?
As a freelance consultant, I provide businesses with the flexibility to access specialised Shopify and Magento expertise without the overheads of hiring full-time staff. I integrate seamlessly with your workflow, deliver exceptional results, and keep your projects on schedule—helping you expand your eCommerce capabilities while staying on budget.
Let’s Work Together
If your business is looking for a reliable partner to handle Shopify and Magento projects, I’d be delighted to help. From bespoke development to seamless store migrations, I’m here to make your eCommerce projects a resounding success.
Get in touch today, and let’s take your eCommerce efforts to the next level!
Innovation Over Insights
Every project I work on is bespoke. That means no templates, no shortcuts—and until recently, very few public case studies. I’m now sharing selected projects where it’s helpful to show how the work was approached, what was built, and what changed as a result. These aren’t sales decks or glossy PDFs—just clear, honest examples of work done properly.
If you want agency theatre, there are plenty of options out there. If you want something built around your business and your goals — let's talk