Freelance Shopify & Magento developer · Shropshire, UK No Bull,
Just Brilliance.
Hi, I’m Nigel Boulton. I design and build Shopify and Magento stores that are fast, clear, and built around how your customers actually buy. No shortcuts and no unnecessary complexity.
Let's TalkNigel Boulton. In eCommerce since 1997. Shopify and Magento since 2011.
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UK-Based eCommerce SpecialistDirect access. No layers. No hand-offs.
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Direct, Senior ExpertiseYou work with me. Not a team you'll never meet.
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29 Years eCommerce ExperienceExperience first. No guesswork.
- Clear Thinking. Solid Execution.Clear advice. Clean builds. Better results.
How I can help
Built properly.
Built to perform.
I specialise in Shopify and Magento services designed to empower businesses to confidently tackle even the most complex eCommerce projects.
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Shopify design & development
I craft bespoke Shopify themes tailored to your branding and functionality requirements, with seamless user experiences that meet the highest standards.
Shopify website design -
Magento development & optimisation
Custom Magento module development, performance optimisation and integrations for larger, more complex eCommerce sites.
Magento website design -
eCommerce store migration
Smooth, hassle-free migrations that protect your data, SEO rankings and customer experience throughout the process.
Magento to Shopify migration
My approach
Quiet confidence.
Loud results.
I focus on the fundamentals: fast-loading pages, clear navigation, strong product presentation, and a buying journey that feels straightforward and trustworthy.
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Performance & SEO
I optimise Shopify and Magento stores for speed, scalability and search visibility, from technical SEO to mobile responsiveness.
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Third-party integrations
Payment gateways, shipping providers or ERP systems: complex integrations that extend what your store can do.
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Training & ongoing support
Hands-on training so you can confidently manage your store, and practical post-launch support for long-term success.
About Nigel Boulton
Shopify & Magento builds done properly.
I design and build Shopify websites for businesses that want things done properly. No hype, no shortcuts. Just clear thinking, solid execution, and online stores built to perform.
If you’re new to Shopify, I’ll help you start on the right footing. If you already have a store that isn’t delivering the results you expected, I’ll help you understand what’s getting in the way and improve what matters.
I’ve also worked with Adobe Commerce (Magento) for over 15 years, which helps ensure you’re guided to the right platform for your needs.
Thinking about Shopify, or unhappy with the store you’ve got?
Selected work
Real eCommerce projects.
Measurable outcomes.
I document selected projects here: the commercial challenges, the decisions made, what was built, and what improved as a result.
See all case studies-
Shopify · Rebuild & SEO
Tights Tights Tights
Rebuilding a 25-year-old UK hosiery retailer on Shopify after a migration caused a lasting fall in organic traffic.
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WooCommerce → Shopify
Tara’s Wonderworld
Migrating a growing party brand with 1,000+ products and around 4,000 redirects, while protecting search rankings.
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Shopify · Rebuild
Ghuttie Snacks
Rebuilding a Shopify store properly the second time round: product information, FAQs, internal links and the storefront.
How I work
Clear from day one.
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Audit
First, I listen. Then I look at your store, your customers and what’s getting in the way.
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Plan
I set out what matters, what I’ll deliver and how the result will be judged. You sign it off before I start.
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Build
I build and test the store, and keep you involved as it takes shape.
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Grow
After launch, I look at what’s working and where to improve next.
Certified eCommerce specialist
Experience first.
No guesswork.
I’m a certified Shopify and Magento developer with formal platform accreditation. I’ve worked in eCommerce for 29 years, and on Shopify and Magento specifically for 15.
BBC TopGear · BP · BT · Natural History Museum · AkzoNobel · Booths · Staffordshire University · SilentNight and many more.
- Experience
- 29 years in eCommerce · 15 years on Shopify and Magento
- Shopify
- Certified in Liquid theme development, solution planning and platform fundamentals
- Magento
- Certified to design, build and support complex Adobe Commerce implementations
- Search
- Semrush certified in on-page SEO, technical SEO and AI-driven search
- Where I work
- Based in Shrewsbury, Shropshire, working with clients across the Midlands and the UK
Insights
Practical eCommerce advice.
I write about conversion, customer experience, platform decisions and eCommerce operations, grounded in practical experience.
Read the blog-
How to Give a Collaborator Access to Your Shopify Store (Properly)
How to give a developer or agency collaborator access to your Shopify store without sharing your login: where to find your request code, which...
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How Much Does a Shopify Developer Cost in the UK? (2027 Guide)
What does a Shopify developer cost in the UK? I set out typical prices for fixes, theme work, custom builds, migrations and monthly support,...
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Shopify Categories, Product Types, Tags and Metafields Explained
I explain Shopify categories, product types, tags and metafields, and how to organise a catalogue that is easier to shop and filter.
Frequently asked questions
Before you ask.
No hard sell. Just straight answers and practical advice on working with me.
Another question? office@pinkdigital.co.ukDo I need a new store, or can you improve the one I have?
That’s what the initial review is for. If your existing store has solid foundations, improving it may be the smarter option.
How much does a Shopify project cost?
There’s no useful number without a useful brief. I’ll agree a clear scope and a price with you before the work starts.
Can you migrate my existing store?
Yes. Products, customer journeys, URL structures and redirects all need a plan. Migration is a project, not a button.
Do you work with Magento as well as Shopify?
Yes. I’m Magento certified and have worked with Adobe Commerce (Magento) for over 15 years, so I can support an existing Magento store or help you decide whether moving to Shopify makes sense.
Do you only work with businesses in Shropshire?
No. I’m based in Shrewsbury, Shropshire, and work with businesses across the Midlands and the rest of the UK.
Will I work directly with you?
Yes. I’m your point of contact and the person doing the work. No agency hand-offs.
What happens after launch?
I’ll agree the support you need with you, with a practical handover and clear next steps for improving the store.
When you’re ready
If you want agency theatre,
there are plenty of options.
If you want something built around your business and your goals, let’s talk. No hard sell, just straight answers.
Call 07815 743 072
Contact
Send a message.
Got a project in mind or need help fixing your Shopify or Magento store? Whether you prefer a quick call, a detailed email, or a message through this form, I’d love to hear from you.