Shopify Blog

Content Marketing for Ecommerce: How to Turn Content Into Sales
Content Marketing for Ecommerce: How to Turn Content Into Sales
A practical guide to content marketing for ecommerce businesses, covering strategy, keyword research, product descriptions, and distribution that drives sales.
Less Than 12 Weeks to Black Friday: A Shopify Checklist for eCommerce Businesses
Less Than 12 Weeks to Black Friday: A Shopify Checklist for eCommerce Businesses
Less than 12 weeks to Black Friday. Here's a practical Shopify checklist covering apps, checkout, theme speed, stock and discounts done properly.
Picture of the Ghuttie Snacks range
Ghuttie Snacks: rebuilding a Shopify store properly, the second time round
A founder-led health snack brand had a live Shopify store that looked finished but wasn't doing any of the work it needed to do to be found search. I reviewed...
Rebuilding a Multi-Brand Toy Retailer
Rebuilding a Multi-Brand Toy Retailer
How I rebuilt a multi-brand toy retailer's store, fixing broken product data and migrating to a domain the business owns outright for real commercial results.
Should the Sale Price Go Before the Original Price?
Should the Sale Price Go Before the Original Price?
 Does sale price order affect conversion? I break down anchoring, scanning behaviour and accessibility to explain what actually matters in eCommerce pricing display.
The Sales Channel That Was Ready to Go, and Never Got Switched On
The Sales Channel That Was Ready to Go, and Never Got Switched On
I worked with a retailer recently on a wider project that went well. The rebuild delivered, the site performed, the results were real. But one part of it never got...
Should Shopify Stores Use Google Merchant Center? Why Organic SEO Alone Is No Longer Enough
Should Shopify Stores Use Google Merchant Center? Why Organic SEO Alone Is No Longer Enough
Should Shopify stores use Google Merchant Center? I explain free product listings, organic SEO and why it should be part of your eCommerce setup.
5 Reasons Why a Shopify SEO Agency is Essential for Your E-commerce Success
5 Reasons Why a Shopify SEO Agency is Essential for Your E-commerce Success
Discover why partnering with a Shopify SEO agency is crucial for e-commerce success. Learn about tailored services and expert strategies to boost your store's visibility.
What A Failed Platform Migration Really Costs: Lessons From A Recent Case
What A Failed Platform Migration Really Costs: Lessons From A Recent Case
A recent client migration wiped out nearly 70% of organic traffic almost overnight. I walk through what actually went wrong, why redirects and structured data are the parts everyone rushes,...
Why Spending More on Google and Facebook Ads Won't Fix a Broken Website
Why Spending More on Google and Facebook Ads Won't Fix a Broken Website
I've seen two clients recently increase ad spend while ignoring basic issues on their own site. Here's why that's an expensive mistake, and what I'd check on any site before...
10 Shopify Conversion Rate Fixes Most Stores Get Wrong
10 Shopify Conversion Rate Fixes Most Stores Get Wrong
Most Shopify stores lose sales to the same ten fixable problems, from slow pages to weak checkout to buried trust signals. Here's what to fix first.
Why July Is the Right Time to Start Planning Your Christmas eCommerce Strategy
Why July Is the Right Time to Start Planning Your Christmas eCommerce Strategy
Start Christmas planning in July. SEO takes time, campaigns need structure, and preparation wins Q4.
Why I Always Build SEO Into a Shopify Migration (And Why That Sometimes Costs Me the Job)
Why I Always Build SEO Into a Shopify Migration (And Why That Sometimes Costs Me the Job)
A few months ago, I reviewed a website for a small food brand that was ready to move from Squarespace to Shopify. The owner was clear about one thing from...
Shopify Agentic Storefronts: What UK Stores Need to Get Right
Shopify Agentic Storefronts: What UK Stores Need to Get Right
Shopify Agentic Storefronts let customers discover and buy products directly inside AI assistants such as ChatGPT, Perplexity, and Microsoft Copilot. Launched in December 2025, the feature is currently US-only and...
Do You Actually Need a Shopify Agency — Or Just a Good Freelancer?
Do You Actually Need a Shopify Agency — Or Just a Good Freelancer?
The assumption that a bigger team means a better build is one that costs a lot of businesses a lot of money. Here's an honest look at when an agency...
A Shopify Rebuild That Grew Cat World's Sessions by 102%
A Shopify Rebuild That Grew Cat World's Sessions by 102%
Cat World was a healthy business with a website that was holding it back. I rebuilt the store on Shopify, restructured the navigation and SEO, moved it to a clearer...
What Is a Shopify Web Designer, and Do You Actually Need One?
What Is a Shopify Web Designer, and Do You Actually Need One?
Themes are good now, and the tools are better than they were. So where does a Shopify web designer add real value, and where are you paying for something you...
Shopify Web Design for Shropshire Businesses
Shopify Web Design for Shropshire Businesses
I work with Shropshire businesses to build Shopify stores that are set up to sell, not just to look good on launch day.
The Truth About Shopify Apps: What to Install, What to Avoid, and What's Quietly Costing You Speed
The Truth About Shopify Apps: What to Install, What to Avoid, and What's Quietly Costing You Speed
Shopify's app store makes it easy to add functionality. It also makes it easy to silently wreck your store's performance. Here's how to think about apps properly — and what...
How to Write Collection Pages That Sell
How to Write Collection Pages That Sell
On most online stores, collection pages are an afterthought. The products get the attention. The homepage gets the budget. The collection pages get whatever copy was left over, or no...
Shopify Product Pages That Actually Sell: What Most Stores Get Wrong
Shopify Product Pages That Actually Sell: What Most Stores Get Wrong
Your product page is doing the job your best salesperson used to do. Most Shopify stores are wasting it. Here's what actually makes the difference between a page that displays...
Why Your Shopify Store's Conversion Rate Is Low (And It's Not What You Think)
Why Your Shopify Store's Conversion Rate Is Low (And It's Not What You Think)
Most Shopify store owners assume a low conversion rate means they need more traffic. In my experience, they usually need a better store. Here's what's actually getting in the way.
Adobe Acquires Semrush — What It Means for Your eCommerce Website
Adobe Acquires Semrush — What It Means for Your eCommerce Website
Adobe has acquired Semrush — one of the most powerful visibility platforms in digital marketing. As a certified Semrush specialist, here's what the deal actually means, and why it matters...
How I Write SEO Content for Shopify Collection Pages
How I Write SEO Content for Shopify Collection Pages
A practical guide for ecommerce brands who want to rank on Google — without sounding like a robot wrote their website. If you run a Shopify store, you've probably put...
What Is a Shopify Retainer and Is It Worth Paying For?
What Is a Shopify Retainer and Is It Worth Paying For?
Once your Shopify store is built and live, the work doesn't stop. Products change, themes need updating, new features need adding, bugs surface, platform updates require attention, and your store's...
Your Developer Loves WooCommerce. Your Business Shouldn't.
Your Developer Loves WooCommerce. Your Business Shouldn't.
WooCommerce gets chosen a lot. Not always for the right reasons. In most cases, it wasn't a strategic decision. It was a familiarity decision — the developer knew WordPress, WordPress...
Shopify SEO: A Complete Guide for UK Store Owners
Shopify SEO: A Complete Guide for UK Store Owners
Shopify is one of the best ecommerce platforms available — but it won't rank your store for you. Out of the box, Shopify handles some SEO basics well and others...
Custom Shopify vs Template Shopify (Pros & Cons)
Custom Shopify vs Template Shopify (Pros & Cons)
Choosing between custom Shopify and a template theme isn’t just about cost or speed. It’s about performance, conversion, and how well your store scales. This guide breaks down why templates...
Data vs Gut Feel: The Quiet Killer of Ecommerce Growth
Data vs Gut Feel: The Quiet Killer of Ecommerce Growth
In ecommerce, there’s a moment most founders eventually face. The data is clear.The opportunity is visible.The path forward is measurable. And yet… the business hesitates. Not because the numbers are...
Shopify Migration Services UK: Seamless Moves from WooCommerce and Magento
Shopify Migration Services UK: Seamless Moves from WooCommerce and Magento
Thinking about moving your ecommerce store to Shopify? You’re not alone. More businesses across the UK are switching to Shopify for its flexibility, scalability, and ease of use. But a...
(20)26 Small Business Tips for Shopify Brands to Kick-Start the New Year
(20)26 Small Business Tips for Shopify Brands to Kick-Start the New Year
Running a small business on Shopify in 2026 means operating in an environment where competition is global, customer expectations are high, and margins are under constant pressure. While technology has made it...
Case Study: Gilliangladrag
Case Study: Gilliangladrag
A full Shopify rebuild transformed Gilliangladrag’s performance—improving UX, enriching content, and turning stagnant traffic into sustainable, scalable growth.
Case Study: Ruff Retreat
Case Study: Ruff Retreat
A stalled WooCommerce build was replaced with a UX-first Shopify rebuild—delivering a faster launch, cleaner structure, and early organic traction.
What Is a Shopify Developer — And Why Every Ambitious Brand Needs One
What Is a Shopify Developer — And Why Every Ambitious Brand Needs One
In today’s ecommerce landscape, simply having a Shopify store isn’t enough — it has to perform, convert, and scale. Shopify gives brands a powerful foundation, but transforming that into a...
Case Study: HappyPaws Haven
Case Study: HappyPaws Haven
Launching a scalable Shopify store for a new pet brand The Background HappyPaws Haven came to me as a new pet-focused brand looking to launch quickly, but with the right...
Why More Brands Are Leaving Adobe Commerce for Shopify (and how I help you do the same)
Why More Brands Are Leaving Adobe Commerce for Shopify (and how I help you do the same)
In the fast-moving world of eCommerce, agility and innovation are everything. But for many brands stuck on Adobe Commerce, the reality has become slower releases, heavy developer dependency, and spiralling...
SEO That Only Works, No Buzzwords: A Practical Shopify Checklist
SEO That Only Works, No Buzzwords: A Practical Shopify Checklist
SEO gets talked about in ways that make most people switch off. “Algorithm updates.” “Keyword cannibalisation.” “Backlink velocity.” If your eyes glaze over at that stuff, I don’t blame you....
Liquid Storefronts Done Right: How I Build Shopify Themes That Perform
Liquid Storefronts Done Right: How I Build Shopify Themes That Perform
After nearly three decades building websites, I’ve seen one truth play out over and over: good looks without performance don’t sell. Plenty of Shopify themes look the part. But if...
Shopify or Magento: Choosing the Right Platform for Your eCommerce Store
Shopify or Magento: Choosing the Right Platform for Your eCommerce Store
As someone who's worked with both Shopify /a> and Magento every day for 13+ years, I'm often asked which ecommerce platform is better. The answer isn't always straightforward, as it depends...
How to Create Smart Collections in Shopify: A Step-by-Step Guide
How to Create Smart Collections in Shopify: A Step-by-Step Guide
Managing a growing product catalog manually can become time-consuming and inefficient. Shopify’s Smart Collections allow you to automate how products are grouped, saving time and ensuring your collections stay up...