Shopify Consultant in Shropshire

  • If you run a business in Shropshire and you sell online, your Shopify store should be doing more for you than it currently does.
  • Most stores I look at are not broken. They are just not built to perform. The setup is close, but the details that actually drive sales have been missed.
  • I help Shropshire businesses fix that. My name is Nigel Boulton, and I run Pink Digital as an eCommerce consultancy, not a traditional agency. I work directly with the people who own and run the business.
 Let's talk

Your Shopify store shouldn't just look good. It should sell.

What I Do

I help local businesses build, improve and grow Shopify stores that make money.

  • Building new Shopify stores properly from the start
  • Reviewing and improving stores that are underperforming
  • Increasing conversion rates so more visitors become customers
  • Sorting out product data, navigation, search and checkout
  • Connecting Shopify to the rest of your operation, including stock, shipping and accounts
  • Planning sensible, sustainable growth instead of chasing quick wins

Every recommendation I make connects back to a commercial outcome. More sales. Better margins. Lower friction for your customers. A store that is easier to run as you grow.

 Let's Discuss Your Store

Why Shopify is the right choice for most businesses

Shopify is reliable, well supported and cost-effective to run. For most businesses in Shropshire, it is the sensible platform to build on.

But the platform is only as good as the way it is set up. A poorly configured Shopify store will leak sales every day without anyone noticing. A store built properly will keep working quietly in the background and convert the traffic you have already paid for.

The difference is rarely the platform. It is the thinking and the execution behind it.

Working with a Shopify consultant in Shropshire

I work with businesses across Shropshire, including Shrewsbury, Telford, Oswestry, Bridgnorth, Ludlow, Market Drayton, Whitchurch and Newport.

You get someone local who understands how small and growing businesses actually operate. No layers of account managers. No jargon. You talk to the person doing the work and making the recommendations.

That said, the real value is the experience, not the postcode. I work with businesses outside Shropshire too. If you are nearby, that is a bonus.

 Request a proposal

Shopify Case Studies
A Shopify Rebuild That Grew Cat World's Sessions by 102%

A Shopify Rebuild That Grew Cat World's Sessions by 102%

|Nigel Boulton
Cat World was a healthy business with a website that was holding it back. I rebuilt the store on Shopify, restructured the navigation and SEO, moved it to a clearer...
Case Study: Better Guts

Case Study: Better Guts

|Nigel Boulton
Discover how Better Guts launched with a bespoke, conversion-focused Shopify store. Built for performance, SEO, and scalable eCommerce growth.
Case Study: Gilliangladrag

Case Study: Gilliangladrag

|Nigel Boulton
A full Shopify rebuild transformed Gilliangladrag’s performance—improving UX, enriching content, and turning stagnant traffic into sustainable, scalable growth.

How I work

My approach is straightforward.

First, I understand your business. What you sell, who buys it, where the money comes from and where it is being lost.

Then I look at the store with a commercial eye. I find the issues that are costing you sales and I tell you which ones matter most.

After that, I get the work done properly. Clear priorities, solid execution, no guesswork. You always know what I am doing and why it matters to your bottom line.

You will not get a long list of vanity metrics. You will get changes that improve revenue, profit and customer experience.

 Let's discuss your brand

Who I work with

I typically work with:

  • Business owners and managing directors
  • eCommerce and online sales managers
  • Marketing and operations leaders

In short, the people who need their online store to perform and who do not have time to waste.

Common questions about Shopify in Shropshire

Do I need to move to Shopify?

Not always. If your current platform is holding the business back, Shopify is usually the better long-term choice. If your existing setup is fine, I will tell you that too. I would rather give you honest advice than sell you a project you do not need.
Can you fix my existing Shopify store?

Yes. A lot of my work is improving stores that are already live but not performing. I find what is costing you sales and fix it in a sensible order.
How much does it cost?

It depends on what you need. A focused improvement project is very different from building a new store. Tell me where you are now and what you want to achieve, and I will give you a clear, honest answer.
Do you only work with businesses in Shropshire?

No. I am based in Shropshire and work with local businesses, but I help businesses across the UK. Being local just makes some things easier.
How quickly will I see results?

Some changes improve sales almost immediately. Others build value over time. I focus on the changes that matter most first, so you see a return without waiting months for it.