Ecommerce Case Studies
Every project below started with a commercial problem: a store that wasn't selling, a platform holding the business back, or a migration that had gone wrong. Each case study explains what I found, what I changed and why.
Shopify migrations
- Tara's Wonderworld: a growing party brand moved from WooCommerce to Shopify, with more than 1,000 products and thousands of redirects.
- Ruff Retreat: a stalled WooCommerce project taken to a working Shopify launch.
- Tights Tights Tights: a 25-year-old UK hosiery retailer rebuilt on Shopify after a migration caused a lasting fall in organic traffic.
Shopify rebuilds and SEO
- Cat World: domain, navigation and collection structure rebuilt, with reported traffic, order and AOV changes.
- Ghuttie Snacks: a Shopify store rebuilt properly the second time round, fixing product information, FAQs and internal links.
- Gilliangladrag: navigation, performance and content across more than 4,000 products and collections.
- Multi-brand toy retailer: 800 products, two brands and a domain migration.
New Shopify stores
- HappyPaws Haven: a new Shopify store with clear customer journeys and dropshipping integration.
Magento
- Natural History Museum: Magento storefront work with Hyvä, alongside the museum's in-house team.
- BBC Top Gear: Magento ecommerce development with Amber Promotions.
Have a project like these?
See my freelance Shopify developer, Shopify website design and migration services, then use the form below to tell me about your store.