Revamping the Natural History Museum’s Online Store: A Seamless, Stunning Digital Experience

I had the incredible opportunity to work closely with the Natural History Museum to refresh their digital storefront, nhmshop.co.uk, using the powerful and adaptable Hyvä theme for Magento. Known for its flexibility and speed, this theme allowed us to enhance both the performance and design of the site.

Working with the Museums in-house UX designers and copywriters we created a visually stunning, user-friendly experience that truly captures the essence of the museum’s fascinating collections. I focused on building dynamic product pages and simplifying navigation, so visitors could easily explore the wide range of offerings. With speed and mobile optimisation at the forefront, we ensured a smooth and enjoyable browsing experience. Additionally, I integrated the site seamlessly with the museum's inventory and payment systems to streamline operations and improve overall efficiency.