Nigel Boulton, Freelance Shopify Developer
Hi, I am Nigel Boulton, a UK-based freelance Shopify developer with a passion for building and optimising eCommerce stores that drive results.
With years of experience in Shopify development, I specialise in creating custom themes, improving site performance, and integrating third-party apps to enhance functionality. Whether you need a full store build, a redesign, or technical troubleshooting, I can help.
I work with businesses of all sizes, from start-ups to established brands, delivering high-quality Shopify solutions tailored to their needs. My goal is to make Shopify work for you—whether that means improving site speed, enhancing the user experience, or implementing custom features to streamline your store’s operations.
Certified Shopify Expert – UK-Based Developer You Can Trust
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Development
As a certified Shopify Development Fundamentals expert, I offer proven expertise in building, customising, and optimising Shopify stores.
Holding the Shopify Development Fundamentals Certificate demonstrates a strong understanding of the platform’s development tools – including theme customisation, Liquid templating, Shopify CLI, and working with APIs.
Whether you're looking to create a bespoke store or enhance your existing site’s functionality, my certification ensures you're working with a qualified UK-based Shopify developer.
Partner with a trusted expert to take your e-commerce store to the next level.
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Planning
As a certified Shopify Solution Planning Fundamentals expert, I provide strategic guidance to help merchants plan, structure, and scale their Shopify stores effectively. Holding the Shopify Solution Planning Fundamentals Certificate demonstrates a deep understanding of business needs analysis, solution architecture, platform capabilities, and project scoping.
Whether you're launching a new store or migrating from another platform, my certification ensures you're working with a UK-based professional who can align your e-commerce goals with the right Shopify solutions.
Partner with a trusted expert to plan and deliver a store that drives long-term success.
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Build
As a certified expert in Shopify Liquid Storefronts for Theme Developers, I specialise in building high-performance, custom Shopify themes using Liquid – Shopify’s powerful templating language. Holding the Liquid Storefronts for Theme Developers Certificate highlights my advanced skills in theme architecture, dynamic content rendering, and crafting flexible, responsive storefronts tailored to your brand.
Whether you're launching a new store or enhancing your current theme, my certification ensures you're working with a UK-based Shopify developer who delivers fast, optimised, and engaging customer experiences.
Partner with a trusted expert to bring your storefront vision to life.
Ecommerce is built on results, not noise. I design and build Shopify stores that look great, run seamlessly, and make it easy for your customers to buy again and again.
How I Can Help
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Custom Shopify Theme Development
I create bespoke Shopify themes that align with your brand identity and business goals. Whether you need a bespoke design or modifications to an existing theme, I ensure your store is visually appealing, user-friendly, and conversion focused.
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Store Setup and Optimisation
From setup to fine-tuning, I help configure your Shopify store to maximise efficiency. This includes setting up payment gateways, shipping options, tax settings, and improving site navigation for a seamless shopping experience
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App Integrations and Custom Functionality
I integrate third-party Shopify apps to enhance your store’s features, whether it is for advanced product filtering, subscription models, customer loyalty programmes, or any other functionality. If an off-the-shelf app does not fit, I can develop custom solutions to meet your exact needs.
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Shopify Performance Improvements
A slow website can hurt conversions. I optimise your Shopify store for speed, ensuring fast loading times and a smooth user experience. This includes image optimisation, reducing unnecessary code, and using best practices for performance.
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Ongoing Support and Maintenance
Running an online store requires constant updates and maintenance. I offer ongoing support to help troubleshoot issues, update themes, and ensure your store stays secure and running efficiently.
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SEO Optimisation for Shopify Stores
I help improve your store’s search engine visibility by optimising site structure, metadata, and content, ensuring better rankings and increased organic traffic.
Expert Shopify Development Tailored for UK Brands
As a UK-based freelance Shopify expert, I specialise in building, customising, and optimising Shopify stores for businesses that want to grow and succeed online. With a strong focus on clear communication, reliable delivery, and results-driven development, I help brands create fast, user-friendly, and high-converting eCommerce experiences.
Whether you need a new Shopify store or improvements to your current one, I’m here to support your goals. Get in touch today on 07815 743 072 or via email to office@pinkdigital.co.uk to find out how I can help take your Shopify store to the next level.
FAQs
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As a freelancer, I offer a more personal, flexible and cost-effective service. You'll work directly with me—no project managers, no middlemen. That means clearer communication, quicker turnaround times and a genuine investment in your store’s success. Agencies often spread themselves thin across multiple clients and teams, which can lead to delays and a lack of consistency. With me, you’re a priority, not a number.
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I combine hands-on technical skills with a strong focus on ecommerce strategy. I don’t just build – I help you grow. Whether it's theme development, performance tuning or conversion rate optimisation, I approach every project with a business-first mindset, not just a developer’s eye.
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Yes – many of my clients choose to work with me on a long-term basis. I provide ongoing support, updates and improvements so your store continues to perform at its best. It’s like having your own dedicated Shopify expert – without the cost or inflexibility of an agency retainer.
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In most cases, yes. Agencies usually come with higher overheads – account managers, sales teams, office costs – and you pay for all of that. I run a lean operation, so your budget goes further. You get senior-level Shopify expertise without agency-level pricing.
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I offer a full range of Shopify services including store setup, custom theme development, design tweaks, app integrations, speed optimisation, troubleshooting, and ongoing maintenance. Whether you’re just starting out or need help improving an existing site, I can help.
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Absolutely. I work with lots of clients who already have a store but want to improve performance, fix issues, or give their design a refresh. I’ll identify the areas holding you back and make practical, results-driven improvements.