Shopify Marketing That Delivers Results

What I Do — Shopify Marketing with a Technical Edge

I combine hands-on Shopify development expertise with data-driven marketing. That means every campaign, optimisation, and strategy I create is grounded in how Shopify actually works — not just theory or templates.

1. Shopify Growth Audits

Every project begins with a deep dive into your store and data. I analyse your site performance, conversion rates, traffic sources, customer behaviour, and marketing activity. You’ll get a clear, practical roadmap of what to fix, where to focus, and how to unlock growth — whether that’s improving your SEO, streamlining your funnel, or fine-tuning your email automations.

2. Conversion Rate Optimisation (CRO)

I help Shopify stores turn browsers into buyers. That means testing and improving every touchpoint: product pages, navigation, checkout flow, call-to-action copy, and mobile performance. Through analytics and A/B testing, I identify what’s holding your conversions back and make targeted changes that directly increase sales — no guesswork, just measurable improvement.

3. Shopify SEO & Content Strategy

Getting seen online starts with visibility. I’ve spent years refining Shopify SEO for clients in all kinds of industries. From keyword research and site structure to content creation and technical optimisation, I’ll help your store rank for the searches that actually drive revenue. I also build content strategies that attract and convert — not just blogs for the sake of blogs, but valuable, search-focused assets that connect with your audience.

4. Paid Advertising — Google & Meta

If you’re running paid ads, you need to know your spend is working hard. I plan, launch, and optimise Google Ads and Meta campaigns (Facebook & Instagram) that focus on your bottom line — not vanity metrics. That includes audience targeting, ad creative, product feeds, retargeting, and tracking setup. My goal is always a healthy return on ad spend (ROAS) and clear, transparent reporting so you know exactly what’s working.

5. Email & Lifecycle Marketing

Shopify marketing doesn’t stop at the sale. I build automated email and SMS sequences that nurture relationships, recover carts, and keep customers coming back. Using tools like Klaviyo, I design flows that feel personal — welcome series, product recommendations, win-back campaigns, and post-purchase journeys — all built around your store’s voice and brand. Done properly, this kind of marketing can quietly drive 20–40% of your total store revenue.

6. Analytics, Data & Insight

My background in both marketing and development means I can bridge the gap between data and decisions. I’ll set up your analytics stack (GA4, Tag Manager, Pixel tracking) and build dashboards that show what really matters — traffic quality, conversion rate, and customer lifetime value. From there, I interpret the data to help you make smarter marketing moves — and avoid wasting budget on tactics that don’t pay off.

My Approach — Personal, Practical, and Proven

I work directly with my clients — no account managers, no layers of communication. When you work with me, you get my full attention, technical skill, and experience.

What sets my approach apart:

28 years in eCommerce

13 years focused on Shopify

A balance of creativity and analytics

Clear communication

Real results, not promises

How I Work

1. Discovery

We start with a conversation. I want to understand your business, your goals, and where you feel stuck. From there, I look at your store analytics, product mix, and customer journey to identify opportunities.

2. Strategy

Once I’ve assessed your store, I create a tailored marketing roadmap. This outlines what to tackle first for the biggest impact — and how to align your marketing with your wider business goals.

3. Implementation

I handle the setup, integration, and optimisation. Whether that’s refining your ad campaigns, rebuilding landing pages, or setting up automation, I take care of the technical and creative details.

4. Testing & Optimisation

Nothing stays static in eCommerce. I continually monitor performance, run tests, and adapt. Marketing that worked three months ago might not work now — so we keep evolving to stay ahead.

5. Reporting & Growth

You’ll always know what’s happening. I share transparent, easy-to-read reports that explain what’s driving results, what’s next, and where we can push further.

The Kinds of Results I Deliver

Every Shopify business is unique, but the goals are the same: better traffic, higher conversions, and stronger retention.

Examples of client results:

Increased conversion rates by 20–40%

Boosted revenue by 30% with refined email automation flows

Reduced cost per acquisition through structured ad testing

Consistent SEO traffic growth with strategic content planning

Who I Work With

I collaborate with Shopify merchants of all sizes — from ambitious startups to established brands that want to scale.

If you’re serious about growing your business, open to data-driven improvement, and value clear, honest communication, we’ll work well together.

I’m based in the UK and work with clients locally and internationally, offering ongoing partnerships or one-off projects depending on what you need.

Let’s Talk About Your Shopify Store

If your Shopify store isn’t performing as well as it could — or you’re ready to take it to the next level — I’d love to help. I can review where you are, identify what’s holding you back, and map out a plan for growth that’s realistic, measurable, and achievable.

You’ll get practical insights, honest advice, and direct access to someone who’s been doing this for nearly three decades.