Shopify Search Engine Optimisation

Why Shopify SEO Matters (and Why It’s Different)

Shopify is a powerful platform, but out of the box it doesn’t guarantee that your store will rank high in search engines. Themes, app scripts, duplicate content across variants or collections, and suboptimal metadata can all limit your performance.

Good SEO isn’t just about ticking technical boxes — it’s about aligning your store and your content with what real people are searching for. That means:

• Making sure your store is crawlable and indexable by Google

• Building pages (products, collections, blog posts) that match search intent

• Structuring your site so both users and search engines can navigate it easily  Growing your site’s authority through content and links 

My goal is simple: help your Shopify store steadily reach more customers, without over-relying on paid ads.

My Shopify SEO Process (What I Do, Step by Step)

When we work together, my SEO service follows a structured but flexible roadmap. Here’s how I typically proceed:

1. Deep Technical Audit
I start by crawling your entire Shopify store and inspecting for underlying issues:

• Duplicate content (product variants, collection pages)

• Canonical tag misconfigurations 

• URL structure issues and redirects 

• Broken links, missing alt tags, missing or duplicate metadata 

• Speed issues brought on by slow apps, code bloat, and image load times 

Once I pinpoint the issues, I’ll fix them and ensure your store is technically solid.

2. Keyword & Market Research
Next, I dig into data and intent. I don’t just find high-volume keywords — I find the ones that match your products and your customers. I also benchmark your competitors to find gaps and opportunities.

The deliverable is a keyword roadmap: clusters of terms targeting products, collections, blog content, and category growth.

3. On-Page & Content Optimisation
With a roadmap in hand, I optimise your content for both users and search engines. This involves:

- Updating page titles, meta descriptions, H1 tags 
- Refreshing product and collection descriptions to include natural, intent-driven wording 
- Improving internal linking and anchor text strategy 
- Adding schema markup (where relevant) to product pages, FAQs, reviews, etc. 
- Ensuring your site copy, imagery, and layout support readability and conversions 

I always maintain your brand voice — I don’t just sprinkle in keywords. The content must read correctly for your customers.

4. Content Strategy & Blogging
SEO and content go hand in hand. I build a content plan that helps you:

- Capture informational searches (guides, how-tos, comparisons) 
- Support product and collection pages 
- Build topical authority around your niche 
- Retain and engage users 

Every blog post or guide I create is optimised with the right keywords, structure, and internal linking to support SEO goals.

5. Link Building & Authority Growth
Earning high-quality backlinks is vital to demonstrating trust and authority. My link-building approach is:

- Ethical and outreach-based (not spammy) 
- Focused on relevant industry sites, blogs, and partners 
- Aiming for sustainable, long-term growth — not short-term tricks 

I monitor link health and make sure you gain links that stand the test of time.

6. Monitoring, Reporting & Iteration
SEO is a journey, not a one-and-done project. Every month, I:

• Track your rankings, traffic, and conversions 

• Analyse which pages are performing or underperforming 

• Adjust strategies based on data (e.g. expanding content on pages that are rising, revising those that aren’t) 

• Report clearly, so you always know what’s happening, why, and what I plan next

Tailored SEO for Every Stage of Your Shopify Journey

Whether your Shopify store is brand-new or well-established, I adapt my approach to your needs:

• New stores: I build a clean, scalable SEO foundation — no technical debt. 

• Growing stores: I intensify growth by targeting more competitive keywords and unlocking new content opportunities. 

• Mature stores: I push you to dominate high-value, high-competition search terms — domestically or globally.

I’ve helped clients in the UK grow their organic eCommerce revenue significantly — and I believe your store can do the same.

Why Work With Me

• Hands-on expertise — You deal directly with me. You won’t get handed off to a junior.

• Shopify and Magento experience — I’ve worked across platforms, so I understand eCommerce fundamentals deeply. 

• Clarity and transparency — I explain every step, every change, and every result. No surprises. 

• Results-driven mindset — I care about traffic, conversions, and your bottom line — not vanity metrics. 

• Local understanding, global reach — Based in Shrewsbury, I know the UK digital landscape well, but my methods scale internationally too.

When you work with me, you get more than an SEO consultant — you gain a partner in growth.

Example Outcomes You Could Expect

From past clients, typical results include:

• Significant ranking improvements for key product and category pages

• Month-on-month growth in organic sessions 

• Better engagement metrics (lower bounce, longer sessions) 

• More conversions from organic traffic