Expert Shopify Product Consultant for Smart, Sustainable Growth
From Strategy to Execution — Get Products, UX & Tech Aligned
Your products are your promise. I’m Nigel Boulton, and I’ll help you sharpen that promise so it sells. As your Shopify Product Consultant, I combine deep knowledge of product strategy, user experience, and Shopify’s ecosystem to help your store attract more buyers, reduce friction, and scale with confidence. Whether it’s choosing the right features, simplifying your checkout, integrating tools, or optimizing your product listings, I bring clarity, strategy, and hands-on action for real results.
As your Shopify Product Consultant, I guide you through every stage where product, tech, and user experience meet. With decades of eCommerce experience, I don’t just fix what’s broken — I help you build what works.
Here’s what I bring to the table:
Product strategy & roadmap: defining what your products need to succeed in your market
UX & conversion optimisation: refining your site layout, product pages, and flows so customers buy more, faster
Integrations & custom tooling: connecting with apps or building custom features so your store works just how you need it
Ongoing product & growth support: advice, tweaks, and scaling plans to keep momentum once you’re past launch
My Expertise
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Shopify Store Setup & Customisation
I tailor Shopify stores to meet unique business needs, ensuring seamless functionality and a great customer experience.
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Conversion Rate Optimisation (CRO)
I enhance user experience and implement data-driven strategies to improve sales and revenue.
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API & Integration Solutions
I leverage REST and GraphQL APIs to create custom solutions, including checkout modifications, subscription models, and headless commerce builds.
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Enterprise-Level Shopify Support
I help businesses transition to Shopify Plus, streamline workflows, and integrate with third-party systems
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Ongoing Shopify Support & Growth Strategies
I provide long-term support and growth plans to help businesses scale effectively.
My Approach
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Tailored Solutions
I carefully assess each client’s business objectives to develop customised Shopify strategies.
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Technical Expertise
I bring deep knowledge of Shopify’s ecosystem, ensuring optimal performance and functionality.
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Results-Driven Strategies
: My approach focuses on measurable outcomes, helping businesses achieve sustainable growth.
Let’s Build Your Shopify Success Story
Whether you're launching a new Shopify store or optimising an existing one, I’m here to help. Get in touch today to discuss how I can transform your Shopify store into a high-performing e-commerce powerhouse.
Visit www.pinkdigital.co.uk to learn more or schedule a consultation.
Certified Shopify Product Consultant
Certified Shopify Designer and Developer
Completing Shopify Academy exams certifies my knowledge of the Shopify platform, enabling me to guide clients in building and growing successful online stores, showcasing my commitment to delivering the best solutions tailored to their needs when they choose the Shopify.
