Shopify Advice Without the Fluff
Simple, Actionable Guides to Make Your Store Perform Better
I’m Nigel Boulton, a UK-based Shopify freelancer. This blog is where I share straight-up advice on making Shopify stores faster, easier to use, and more profitable. From fixing common problems to levelling up SEO, design, or apps — every post is written to help you cut through the noise and focus on what actually moves the needle.
SEO That Only Works, No Buzzwords: A Practical Shopify Checklist
SEO doesn’t need to be complicated—or full of buzzwords. In this post, I share a straightforward Shopify SEO checklist you can actually use to get found, build trust, and sell more.
Liquid Storefronts Done Right: How I Build Shopify Themes That Perform
Most Shopify themes look good—but good looks alone don’t sell. I’m Nigel Boulton, and I build custom Liquid themes that are fast, lean, and built to convert. No fluff. No gimmicks. Just brilliant stores that perform where it counts—the checkout.
How to Give a Collaborator Access to Your Shopify Store (Properly)
The safest way to give a developer, designer, or agency access to your Shopify store is through Collaborator Access. Here’s exactly how to set it up — step by step.
